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Do you ever feel that life is a balance of wish and regret?
I look around and wish that humans could learn to live in the present. After all that is all that we have....
Yet so many people spend their time wishing they were someone else, wishing they could buy something more, wishing they could be somewhere else....
Then there comes a time, often a significant life event, that we regret not being somewhere else, not helping someone more, not spending enough time on....
The truth is .....wish and regret are useless, wasted emotions. Life is here. Life is now. Yesterday's life has gone. Tomorrow may never come. (Tweet this)
Today we have what we have and are lucky enough to be here to enjoy it.
The irony is that when we run a business we make it ten times worse. We wish and we regret actions, decisions, hires and investments. But again, I ask - "what do regret and wishes achieve?" Nothing.....
Now if we replace wishes with a vision of what we want to do today to make tomorrow better and use the learning to help us get there.....then we "are smokin" as Jim Carrey would say!
Many of us have some time this weekend to recharge, enjoy our precious personal time.....make one promise to yourself.....
No matter what happens, you will live the moment. No matter what you don't have, be grateful for what you do have.....and you will
Live today towards the vision for tomorrow. (Tweet this)
Social is everywhere. From your fitness gear, to interactive shopping, from in car gadgets to gaming....and everything in between.
Social is no longer a 'thing', a 'tool'...it is embedded into life. It is no longer an add-on, no longer something you use...it is the way that we live.
Social is not a topic to learn but a mindset to live by....(Tweet this)
When I was 12 I had to move schools; I hated my new school. I felt a total misfit. I felt isolated and I didn't want to go to school. At my previous school, I had loved it. I had loads of friends, member of sports teams and was always laughing....
I was miserable.
Then Dad took me aside and said "It isn't the school. It isn't the students. You are still you. It is your mindset, you won't be happy until you let go of the other school. You won't be happy until you embrace the new school"
He was right. It wasn't the new school that was not social, it was me. My mindset had changed because what had felt so natural, now felt forced. Socialising was something I was trying to do, rather than just being me and living a social life.
Once I realised that...I fell in love with my new school and yes, loved it more than the previous one as it had so much more to offer in terms of sports and academic subjects.
It is a similar situation when it comes to business today. Business are trying to force social into their business rather than embedding social into their culture. When they do that...they are miserable too!
When you embed social into the culture, the business lives social rather than does social. (Tweet this)
When you embed social into the culture, the business owns social through each and everyone who works there, rather than seeing it as a function.
Consumers have already embedded social into their life. They don't think about 'doing social', they just live with social tools, to make their life as easy as possible.
When we are thinking about our social in a business context, we need to adopt a similar mindset. If we need see it as an add-on to what we have traditionally done, then it won't work. We need to see it like the customer sees it, embedded in all that we do....then it will naturally engage the customer. It won't feel forced, it won't feel uncomfortable...it is just how our brand lives in the marketplace.
To live social you need...
The right people who believe in the uncompromising vision, passionately sharing it with others.
That doesn't mean that you need all right brained or enthusiastic talkers or born optimists. Some of the most passionate people I know are academic researchers who share through their words or one of my former colleagues who spoke quietly and infrequently...but when she did everyone listened intently.
Now that social is embedded in all that we do, we need to embed social seamlessly into all that we do. In our products, our services, our relationships, our production, our sales, our development, our thinking......
Social as an add on...takes away from the experience.
Social as a way of life compliments the offer and creates a magical experience.
You are busy, your list of things to do is huge and that feeling of frustration from being overwhelmed just won't go away....
So you think "What the heck!" (Or something similar!) and you start cutting a few corners believing no one will ever know....
And for a while no one does but worse that that....the decision you took to cut those corners has moved from one isolated incident to a way of working. Worse of all you don't even realise it half the time!
When you are tempted to cut corners....STOP!
Take a minute and ask why are you having to cut corners? Ask...(Tweet this)
Now people in coaching sessions say, I don't have time to do that.....I argue that you don't have time NOT to because you have to take time to create time (Tweet this)
If you don't then you will be chasing problems rather than opportunities.
If you don't then you will be ticking off actions rather than creating actions that will grow your sales.
If you don't then you will be cutting your career short rather than cutting corners to get your job done.
The problem is that cutting corners destroys your personal brand, your corporate brand and the reputation of both.
Problems are annoying. They give us extra work, they side track us from our everyday work and they sap our energy.
That is one way of looking at problems however I prefer a different way....
Why? Because problems abound and if we take this view then we will spiral into a negative mindset and a negative mindset is the worst possible outcome for anyone in business.
So....I prefer to see problems as opportunities for no other reason that this...THEY ARE!
On this weeks podcast with Jeff Goins we talked about the power of words and by using the word opportunity you will see how this transforms your reaction.
A problem is an opportunity, an opportunity to shine when everyone else whithers away. (Tweet this)
A problem is only negative if it becomes contagious. Don't let problems reoccur by treating the cause at source.
Problems highlight weakness in your offer, system or business model - react positively and address them early. (Tweet this)
In Bob's Guide to Social Leadership Super Powers, there are 30 days of challenging business questions to help you grow your business.
Why questions and not answers?
Simply because there is no ONE answer for all business types. It is a fallacy to think there is....
The art of business is knowing which questions will lead your business to the answer that is right for you.
Here is one chapter from the Guide which may help you think differently today.
Are you a Good Parent to Business Ideas?
I see leadership and management neglecting a creative business culture.
Ideas are not just for Christmas they are for life!
Too often business ideas are treated like a to-do list - we need ideas so let’s have a meeting, we need ideas so today we are going to brainstorm, etc.
Ideas rarely just happen; they are rarely prompted through embedding a meeting culture. Business ideas flow from a dynamic mindset, which nurtures them from little germs of ideas, to growing and flourishing in the market.
I like to think of ideas as almost childlike.
1. Having a constant flow of ideas which are ready to germinate, is a business lifestyle choice... just like you choose to become a parent, you choose to foster an idea culture... ok accidents happen but in the main you need to make a choice that you want to be creative and be a wonderful business parent to ideas.
2. When an idea is small it needs nurturing, it needs looking after - it needs feeding, protecting and growing into a commercial product or service.
3. When the idea starts to develop it can become troublesome - it may not fit the present business process, it may challenge previously held mindsets... that is an idea just finding its way to market. Allow it to challenge the status quo, allow it not to conform to your processes. You can always develop the process to fit the idea.
4. There are times when you just have to say NO! Yes, ideas need a chance to grow but at some stage you need to focus on ideas that will work commercially.
5. When an idea is set free at a product launch then the ‘brand parenting’ doesn’t stop there... it needs your support, it needs guidance, it needs to learn to adapt and get even better.
Are you a good parent to business ideas?
Or are your ideas like latch door kid?
The Engaging Brand podcast covers social marketing, business ideas and brand marketing tips. Remember as a subscriber you can download 30 Lessons on Social Leadership Powers - the new ebook for just 99p using the discount code ilovebob.
And finally the listener of the week is Twocentsmedia - a goodie bag is on it's way to you to say a BIG THANK YOU!
For your chance to win just share this post! (Tweet this)
How on earth do you keep up to speed with everything on the web?
That is why focus is absolutely key to your social marketing strategy.
You can't be present everywhere.....however....you can be present in each moment on the web. (Tweet this)
Even in everyday life away from the Internet, we cannot visit each potential customers house or join every conversation....but when a customer rings or you meet someone at a networking meeting then you can and will devote your full attention.
The web is the same. It is true that you cannot possibly be on every site, engaged in every conversation. But on the social media sites that reflect your brand the best, on the sites where you want to connect and engage, on the sites that you identify as the right places to connect with the right people for the right reasons...then you can be present every time that you are on them.
Being present in every moment is more important than having presence on every site. (Tweet this)
An excellent question to ask yourself or of others is this.....